The results are out, and once again, Toyota took charge in the latest South Africa Automotive Customer Satisfaction Index Study! Toyota and Honda models notched four segment honors each. According to the latest J.D. Power and Associates/CAR Magazine 2007 South Africa Customer Satisfaction Index (CSI) Study(SM), both earned more awards than any other auto manufacturer.

“Honda and Toyota models continue their strong performance in satisfying customers in South Africa," said Brian Walters, the vice president of J.D. Power and Associates Europe Middle East and Africa operations. "In both 2006 and 2007, four Toyota models ranked highest in their respective segments, while Honda has led in nameplate rankings in both years. These results are a testament to the commitment to high quality that both brands demonstrate. In addition, Mercedes-Benz maintains its ranking in the top five for a second consecutive year and improves in an impressive manner since 2006."

According to the Auto Channel, CR-V, Civic, FR-V and Jazz were the Honda models that earned the highest honors. On the other hand, Toyota's Avensis, Hilux, Land Cruiser Prado and Tazz are the highest ranked models in their particular segments.

"The consistent improvement in overall satisfaction in the South Africa market is good news for consumers, franchised dealers and manufacturers," said Walters. "However, there is still significant room for improvement. While customers seem to be more satisfied with vehicle quality and reliability as well as vehicle appeal, service satisfaction and ownership cost satisfaction levels are not on par."

"We are pleased to publish the latest independent J.D. Power and Associates South Africa CSI research findings, covering the overall vehicle ownership experience," said John Bentley, the editor of CAR Magazine. "These findings provide our readers with quantified information from current owners, further assisting them with their vehicle purchase decisions."